← Back to the programCreator kit · v1

5 formats that work — ready to copy.

No abstract framework. 5 video structures with timings, copy-ready hooks and filming rules. Everything is editable — adapt it to your voice.

The 5 formats
01

Scan this room

The mother format. Pick an image (Pinterest, a screenshot of an interior, your own room), scan it, reveal the furniture + its alternatives. This format builds the reflex: your audience learns to ask "scan this".

Structure (15 s)
  1. 010-2 s — screenshot of a dream interior (Pinterest, magazine, IG)
  2. 022-4 s — into Beyit, the detection is visible
  3. 034-12 s — reveal of the furniture + prices (vintage / affordable / dupes / premium)
  4. 0412-15 s — punchline + CTA "code in bio"
Hooks to copy
  • "That Pinterest interior you've been saving for 6 months? I just found EVERY piece."
  • "This living room costs €40K. The version that looks 90% the same costs €2,100."
  • "I scanned an interiors influencer's apartment — here's what she doesn't tell you."
02

Luxury vs Affordable

Take an expensive iconic piece, show 3 alternatives at different prices. The most shared format in stories — because everyone forwards it to their partner.

Structure (15 s)
  1. 010-3 s — the iconic piece on screen, price in large type (say €4,200)
  2. 023-6 s — "same energy, 3 versions"
  3. 036-15 s — 3 cards: premium (€2,100), affordable (€480), dupe (€89)
  4. 0415 s — "which one do you take?"
Hooks to copy
  • "This chair is all over IG. The real one: €1,800. The dupe: €79."
  • "Same style, 4 budgets. Which one is yours?"
  • "You'll never guess which one is the cheapest."
03

Found this chair everywhere

Identify ONE object that shows up everywhere in IG interiors (the Tulip chair, the sunburst mirror, the globe lamp…) and do a mini-essay on it with a scan. Positions Beyit as the expert eye on the trend.

Structure (15 s)
  1. 010-3 s — quick cut of 5-8 interiors where the object appears
  2. 023-5 s — "see this chair?"
  3. 035-12 s — scan, identification, context (designer, year, average price)
  4. 0412-15 s — 3 alternatives + "scan yours"
Hooks to copy
  • "This mirror is in 1 out of 3 IG apartments. Here's why."
  • "I saw this lamp in 47 reels this week. The drop."
  • "You've definitely seen it — but do you know where it comes from?"
04

Instagram made me buy it

The storytelling format. Tell the story of ONE interior purchase you made because of IG, with a reverse scan to show how Beyit would have found it cheaper. Sells because it's authentic + useful.

Structure (15 s)
  1. 010-3 s — the piece you bought, yours, in your home
  2. 023-8 s — "I saw it at X's, I caved — €380"
  3. 038-13 s — scan: here's what Beyit offers at different prices
  4. 0413-15 s — "if I had to do it again"
Hooks to copy
  • "€380 for this table. I could have paid 90. Story time."
  • "My biggest interior regret of the year."
  • "Before Beyit, this is how I bought. Now I do it differently."
05

Can Beyit find this?

Challenge format — put Beyit to the test with an obscure or very specific piece. Whether it works or not, it's entertaining. Curiosity = virality.

Structure (15 s)
  1. 010-3 s — the odd, super-specific or vintage object
  2. 023-5 s — "can Beyit find this?"
  3. 035-12 s — live scan, the answer on screen
  4. 0412-15 s — honest reaction (surprised or amused)
Hooks to copy
  • "Found this vase at a thrift store. No brand. Let's see."
  • "The hardest challenge I'm giving Beyit this week."
  • "87% chance it fails. Let's check."
How to film

3 rules that make 90% of the result.

01

Natural light, always

Shoot near a window, ideally in daylight. Artificial light (yellow ceiling light, neon) kills 80% of the interior aesthetic. If you have to shoot at night, turn on 2-3 warm sources (table lamps, not the ceiling light).

02

Film at furniture height

Not from above. The camera at the same height as the piece makes the room feel alive. A high angle flattens the perspective and looks like a catalog.

03

The scan full-screen, not in a corner

When you show the Beyit screen, hold the phone with both hands and shoot a tight frame (not a shrunken screen recording). Your audience should FEEL they could do it too.

Scans that do the job

What to scan so it lands.

  • ✦A dream Pinterest living room (that you'll never buy at those prices)
  • ✦The coffee corner of a hotel or Airbnb you loved
  • ✦A Netflix series set (Emily in Paris, Bridgerton, etc.)
  • ✦A vintage piece you just picked up (flea market, Selency, antiques fair)
  • ✦The office of a creative you follow (Charles Zana, Sarah Lavoine, Studio Peregalli…)
  • ✦Your own room — before/after a reshuffle
Gear

Your phone is enough.

Really. iPhone 11 or newer, 4K if you want it clean, otherwise 1080p is enough for TikTok and Reels. No external mic (a voice-over added in the edit is clearer anyway). No tripod either — except for the "scan full-screen" shot, where you can rest the phone on a book.

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