La DoubleJ Casa: the Italian maximalism on its way
Vintage prints, explosive colour, tableware that never apologises: J.J. Martin's brand embodies the unabashed return of joyful decoration.
1 MIN · 5 OBJECTS IDENTIFIEDAfter a decade of beige, one brand stands as the counterpoint: La DoubleJ. Founded in Milan by the American J.J. Martin, it has made joyful Italian maximalism a signature — and decoration is following suit.
The style
Prints drawn from the Italian textile archives, saturated colour, daring combinations, tableware (Casa) in Bavarian porcelain with explosive motifs. Pleasure as a manifesto.
Why it works now
The market is saturated with minimalism and quiet luxury. La DoubleJ sells the opposite: colour, pattern, uninhibited generosity. A swing of the pendulum you also see at Gucci's homeware or La Double... in short, maximalism is back.
The lesson
Taste is not the absence of colour. Owning a bold print, mixing eras, daring a colourful table: it is harder — and more joyful — than total beige.
Spotted a print or a piece? Scan it on Beyit.
One photo, every piece identified.
Your room, a shop window, an inspiration screenshot: send the photo, we find the pieces and their alternatives at every price.
On iPhone, the app does the same from your camera.
The pieces, at your budget.
Every piece mentioned, with its alternatives — from vintage to dupe.
Gallery
4 images
