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Understanding a trend
Decode · 33 articlesEvery article in the “Decode” section, newest first.
DecodeOpen the Image: Design Is the Last Anonymous Visual Culture
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Open the Image: Design Is the Last Anonymous Visual Culture
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KONSTRUNDA: IKEA Sells Art from €19.99
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Zaha Hadid: The Curve That Bent Architecture
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La DoubleJ Casa: the Italian maximalism on its way
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Renzo Mongiardino: the decorators' decorator
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Kave Home: Mediterranean Design at a Fair Price
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The Berber Throw and the Fouta: From the Loom to the Sofa
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Gubi: The Most Talked-About Name
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The Modernist Lairs of James Bond's Villains
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The Forgotten Italian Women: Aulenti, Crespi, Bo Bardi
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Cassina: why the brand is worth €4bn on €380m of revenue
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Zellige: Why No Two Tiles Are Alike
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Jean Royère & the Ours Polaire: the most copied sofa in Paris
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Flagships: The Shop as the New Design Museum
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Selency: How to Buy Without Getting It Wrong
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Yanagi's Butterfly Stool: the West folded the Japanese way
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Madeleine Castaing: The Antique Dealer Who Invented a Style
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Saarinen's TWA Terminal: An Airport Turned Pilgrimage
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The Chandigarh Chair: How Jeanneret Furnished a City
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Charlotte Perriand: How to Recognise Her Pieces
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The Set Is a Character: Design in Four Films
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The future of interiors shopping begins with a screenshot
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The Gap Between Inspiration and Purchase
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Decoration as Aesthetic Fantasy
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The Return of the Ugly Object
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You don't want vintage. You want proof of taste.
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How feeds rewired our sense of taste
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The Beyit Index — Vol. 01
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The end of the silent-luxury era
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The Italian Seventies: Chrome, Smoked Glass, Warm Light
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The new luxury is no longer expensive. It is simply illegible.
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Interior scents, the social marker of 2026 décor
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